Marketing
Feed
"A customer value marketer who leads by designing based on customer needs and market trends."
A feed marketing specialist who analyzes livestock-specific markets and customer needs, formulates mid to long-term strategies for feed marketing to achieve the organization's strategic goals, and executes them.
Key Responsibilities
- (1) Identifying Target Markets and Customer Needs through Market Analysis
- Conducting an overall analysis of the feed market, understanding competitor products and strategies, and assessing the competitiveness of our products.
- Identifying customer needs through the discovery of key issues and problems faced by customers. - (2) Developing Marketing Strategies and Ongoing Improvement Direction
- Formulating price strategies, promotion strategies, and distribution strategies based on market research for livestock species-specific products.
- Continuously monitoring customer satisfaction and evaluating and establishing improvement plans. - (3) Providing Customer Service through Specialized Knowledge Consulting
- Developing educational materials and conducting training sessions incorporating livestock species-specific expertise.
- Offering consulting services covering various aspects of farm operations, including farm management knowledge and cost price analysis.
Required Competencies
- Feed marketing involves analyzing the market and customer needs to formulate marketing strategies that result in improved product offerings and deliver customer value.
- Defining target markets through market analysis and eliciting customer needs require a critical and analytical perspective. The ability to develop marketing strategies and propose products tailored to the market and customer needs is also essential.
- To propagate customer value, it is important to widely disseminate livestock species-specific expertise among stakeholders and engage in consulting work to enhance efficient farm operations. To achieve this, it is necessary to accumulate specialized knowledge in livestock categories and have the ability to effectively document and communicate it to others.
